Marketing Performance & Business Insights Analyst

Are you passionate about driving insights that shape marketing strategies and fuel business growth? Zip World, a leading adventure and B Corp certified business is in search of a Business Performance & Insights Analyst to make a meaningful impact by analysing business performance and uncovering opportunities for optimisation and innovation, as well as providing data and insight support to the wider business.

Responsibilities

• Transform and unify large datasets from various sources to deliver robust and efficient insights.
• Design and build dashboards that empower teams to evaluate performance across their respective departments.
• Understanding of paid media campaign measurement with platforms like Google Ads, and Meta for Business.
• Deliver actionable insights through data storytelling.
• Evaluate media investment levers and optimise campaign performance.
• Analyse marketing's role in customer behaviour and Lifetime Value (LTV).
• Be the go-to person for data and analytics needs around the business

Essential

• At least 3 years of experience in an analytics role.
• Advanced SQL skills.
• Proficiency in building dashboards (e.g., PowerBI).
• Expertise in media and web analytics tools (e.g., GA4).
• Skilled in managing external agencies to align objectives and optimise marketing performance
• Strong foundation in digital marketing principles, including but not limited to SEO, PPC, social media, and email marketing.
• Strong analytical mindset, problem-solving abilities, and attention to detail.
• Experience in measurement and evaluation techniques e.g. A/B testing and ROI analysis.

Desirable

• Experience in an eCommerce start-up environment.
• Familiarity with customer or multimedia data platforms.
• Knowledge of media performance metrics, including CPA and ROAS, and incrementality testing.
• Understanding of attribution methodologies and media mix modelling.
• Insights into customer analytics and engagement metrics like Customer Lifetime Value (CLV).
• Experience managing individuals or a team.

If you are passionate about leveraging data to enhance business performance and thrive in a collaborative environment, we encourage you to apply for this exciting opportunity as a Analyst.

Details

Job Type: Full-time
Pay: Up to £46,000.00 per year
Additional pay: Bonus scheme
Work Location: Office Based
Days: Monday - Friday (40 hours)

Benefits

• Casual dress
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee discount
• Gym membership
• Health & wellbeing programme
• On-site parking